Oscar Mayer Wienermobile Brings Good Vibes to Penn State

Story posted February 16, 2023 in CommRadio, News by Alison Patton

STATE COLLEGE, Pa. —The Oscar Mayer Wienermobile is visiting Penn State and spreading joy to the community this week. The company makes and packages meat in the form of cold cuts, hot dogs and bacon. According to the ad posted around campus, the company has a public relations department on the move and in a hotdog on wheels.

The Oscar Mayer website notes the first Wienermobile was crafted in 1936. Although the idea has been around for over 80 years, it still gives students like Mitchell Zock good vibes.

“I think it was pretty cool. It gave me a retro feel, like it was something from the 80s, like those vans they would drive around,” Zock said. “The exterior is cool but the indoor is very suitable for just about anything you would need.”

The Wienermobile must be doing something right because student Ian Kilcullen said he loves everything about it.
“The ways that the hot doggers are encouraged to speak, like ‘buns of fun,’ that’s just hilarious. It’s cheesy and it’s hilarious, and I love it,” Kilcullen said.

He also said the marketing technique of the hotdoggers and the hotdog sells the idea.

“I mean, it’s just fun. Seeing a big hotdog on a car is just exciting,” Kilcullen said.

The hotdoggers drove the Wienermobile to Penn State for recruitment, but brought smiles to State College.

Alison Patton is a second-year student majoring in broadcast journalism. To contact her, email axp5935@psu.edu.